Coração do Vale, Portugal’s extra premium virgin olive oil, marketed and distributed in India by Leads Brand Connect, recently unveiled its Coração Do Vale Art Editions at Gifts World Expo 2026 in Delhi and Bengaluru. The limited-edition collector’s item aims to reimagine the luxury gifting by bringing together the best of fine art, heritage craftsmanship, and exceptional olive oil.

The experience debuted in Udaipur with an exclusive, immersive, chef-led exploration of the relationship between regional cuisine and Scotch whisky and will continue across six cities, each revealing a distinctive expression of India's vibrant culinary culture.

Pure & Sure, the organic food brand from Phalada Organic Consumer Products, has launched its new brand campaign, Eat! Without Worry, built around a simple thought: people already have enough to worry about, and food should not be one of them. Eat! Without Worry by Pure and Sure is a new brand direction for Pure & Sure, centred on making food feel simpler, more positive and more trustworthy. The initiative looks at how food has become another source of worry, with conflicting advice, ingredient concerns, food myths and endless opinions influencing everyday choices. Through this, Pure & Sure wants to give consumers one less thing to think about.

Chokkapan S (cbedit@imaws.org) The role of the modern HoReCa distributor…