Author: Edit Team

The article explores how Indian consumers are becoming more intentional in their kitchenware purchases, driven by greater access to information, evolving lifestyle needs, and a growing focus on quality, design, health, and long-term value. It also examines how Millennials and Gen Z are reshaping consumer expectations and what this shift means for brands operating in the kitchenware space

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Apis India Limited has announced three senior leadership appointments as part of its ongoing efforts to strengthen organisational capabilities, and support the next phase of growth. The company has appointed Arun Mishra as National Sales Head – General Trade, Ankit Nagar as Chief Financial Officer (CFO) and Key Managerial Personnel, and Pankaj Tripathi as GM-HR, Admin & IT.

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Speaking on the occasion, Mr. Tushar Verma, Executive Vice President, REHAU India & Subcon, said, "The way people engage with their homes has evolved significantly over the years. Nowadays, consumers are looking beyond visual appeal and paying closer attention to quality, functionality, and long-term value. Our partnership with Third Space Collective is built around this understanding. The experience centre creates an environment where people can interact with solutions that combine German engineering alongside material innovation, and thoughtful design. It also strengthens our emphasis to making advanced interior solutions more accessible to consumers and the design community in India."

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