Vishal SS (cbedit@imaws.org)
Global Chemicals Ltd. Kolkata (GCL), one of the leading importers, exporters, and distributors of chemicals catering to the Food Industry, part of its expansion, the company plan to focus on yeast, preservatives, and choco products. On the top priorities, the company is all set to introduce yeast to the alcohol industry.
Global Chemicals Ltd has been in the industry for almost 3 decades. Initially, the company started with very small supply commodities like food preservatives, food colors, and so on. When there was a demand from the customers the more products and categories were added to the list. Slowly and steadily when the demand was increased the number of baskets also was increased for the bakery industry. The growth of the company has been increasing positively at every stage. Initially, they focused on supplying in the area of Kolkata. At present they are distributing in Eastern India, Pan India, and doing import and export globally.
Global Chemicals Ltd. has a wide distribution network, with operations concentric in East and North-East India. Over the years they have branched from city-level operations to a pan-India network, which has now extended to exports across South-East Asia. With a history of over 28 years of service, GCL is a reliable and entrepreneurial brand with added emphasis on constant growth and upward movement. A dedicated workforce makes up the team at GCL and remains focused on providing our patrons with superior services and quality products.
Demands and Trends
The demand for premium products was always there in the industry which is very innovative. The consumers wanted products that were something different. This was the general and usual change that was present before the pandemic. During the time of the pandemic, the idea was to mainly survive in the market, so the demand was stable and didn’t show up any changes. Mainly the demand was focused on premix and chocolate. Small bakeries are using a lot of premixes, and the sale in the premium category has also gained its importance because the presence of chocolate is very necessary for it.
“When we look into the Bakery Industry, It is the industry which is having a very good innovation,” said Mr. Kunal Vasa, Director, Global Chemicals Ltd., Kolkata.
New products and distribution
Gradually during the growth in the last three years, Global Chemicals have introduced pre-mixes, glazes, The import of new products have gained demand like the products of dry yeast and preservatives for cakes, which are showing a huge demand in the market. The primary focus of the company is to finish the basket-like supplying to a bread and cake manufacturer with all the necessary products like preservatives, emulsifiers, colour, flavours, and so on.
USP
“Global Chemicals is mainly strong in two categories of products that are preservatives for food and emulsifiers for food. Dry yeast for the food industry, these three are considered to be the USP of GCL. The margins are always fluctuating. It doesn’t make any difference to the distribution part”. Added Kunal
Covid – 19 Post Pandemic
In the post-pandemic period, the bakeries were affected very badly. The main objective of innovation is to reduce cost. Most of the areas are focused on cost-cutting and cost factors. The industry is changing and looking into savings factors everywhere. Previously everybody was ready to pay a premium for the innovative products but now the people are quite price-conscious. Every bakery is focusing on price factors.
Marketing and Challenges
Global Chemicals do a mix of marketing channels. They have a specific team for marketing and they approach the customers offline though they have an online channel, the company prefers more offline for Industrial consumers. The biggest challenge is the competitors who are in the market with premix products which they distribute in small bakeries. The bakeries that make the items from scratch are considered to be the bigger companies. The website offers only a selection of what will work and make possible. Primary their business aesthetic is a commitment to connecting the patrons with the best price and quality available in the market and on-time delivery, each time.
HoReCa segment
Global Chemicals is already supplying Dry yeast, chocolates, cakes to HoReCa tie-ups, inside the state and they are distributing to another state with channels and distribution. Overall the price for all the commodities are rising up it is not only for anyone product. People are aware of the price changes that are taking place in Industry.
New products and Expansion plans
Global Chemicals is planning to introduce yeast extracts, taste enhancers which are the national products. Majorly as part of the expansion the company is planning to introduce yeast for the alcohol industry, preservatives, more chocolate items. The company has always expanded by its growth in production and it is strong in the eastern Indian market. “Taking the pandemic and demand into consideration, the growth and expansion will move up as all the medical precautions and measures are taken by the staff and the covid-19 protocols are still followed”. concluded Kunal.
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