-KH News Desk(cbedit@imaws.org)
Nourish You, a homegrown superfood start-up in India has received funding from actor Samantha Ruth Prabhu for its seed funding round. Nourish You is one of India’s first companies to retail locally-sourced and sustainable superfoods, including quinoa and chia seeds. The company’s seed funding round attracted other notable investors, including Y Janardhana Rao of Triumph Group, Rohit Chennamaneni of Darwinbox, Nikhil Kamath of Zerodha, Abhijeet Pai of Gruhas Proptech, and Abhinay Bollineni of KIMS Hospitals.
Samantha was impressed by Nourish You’s story of bringing superfoods like quinoa and chia to India, growing them locally, and developing a product roadmap of millet-based, clean-label, vegan superfoods. She believes that Nourish You can create value while making a positive impact on the health of consumers and the planet. In addition to her investment, Prabhu has also launched Nourish You’s first plant-based, vegan, and lactose-free milk alternative called Millet Mlk, which marks the company’s foray into the alternative dairy category. The product is an outcome of two years of research on innovative millet-based products undertaken by Nourish You.
Krishna Reddy, Co-founder of Nourish You, welcomed Prabhu to the company’s family and believes that her investment is a testament to the products they have developed so far and the success they have achieved. Nourish You is committed to reviving ancient food wisdom and promoting sustainable and healthy eating practices, and the new Millet Mlk product is a testament to their efforts. The company believes that this partnership with Prabhu will help them strengthen their position in the market as they unfold India’s superfood growth story.
