–K H NewsDesk (cbedit@imaws.org)
KFC India and Pizza Hut India, are both renowned brands under Yum! Brands Inc. experienced remarkable sales growth in the second quarter of 2023. As per the recently released earnings report, KFC India recorded an impressive 22% increase in system sales during the quarter. Meanwhile, Pizza Hut India achieved a commendable 11% growth in the same period.
Moksh Chopra, General Manager of India BMU (Nepal, Bangladesh, Sri Lanka, and Maldives) expresses, “Our performance in the quarter ending June (Q2 2023) has been consistent. Taking forward the momentum, we have recorded 22 percent system sales growth for India and partner countries. It was an action-packed quarter, as we continued to steadily increase our physical and digital footprint, diversified our offerings, and strengthened our commitment to the planet.”
To cater to the preferences of Gen-Z consumers and address inflationary pressures, KFC India launched new price points of ₹99 and introduced exciting new products like the KFC Chicken Roll and KFC Snackers range. The brand operates over 800 restaurants in India through its franchise partners.
During the same quarter, KFC India reintroduced popular offers such as Chicken Celebration Week, Leg Piece Bucket, and All in One Bucket to further drive customer engagement. Additionally, they showcased regional resonance with a Chennai-based campaign inspired by local pop culture.
On the other hand, Pizza Hut India’s Q2 2023 growth was attributed to an aggressive expansion strategy. Earlier this year, the brand celebrated the opening of its 800th outlet in the country, and its ambitious goal is to reach 1,000 outlets by the next year. The restaurants in India are operated through franchise partners Devyani International and Sapphire Foods.
Both KFC India and Pizza Hut India are optimistic about their future growth in the Indian market. Their commitment to meeting consumer demands, expanding their reach, and continually adapting to market trends has proven to be successful and promises a bright future for both brands in the region.
