-KH News Desk (editorial1@imaws.org)
Cravicious Foods Pvt. Ltd., a leading brand in frozen foods, has announced the launch of its new manufacturing facility with a production capacity of 125 metric tonnes, marking a significant step in the company’s expansion plans and its focus on strengthening supply capabilities. The brand intends to widen its footprint in HoReCa with this expansion of capacity.
The new facility is aimed at supporting the brand’s growing demand across both B2C and B2B segments, while enabling it to expand its product portfolio and cater to a wider market. With increasing consumer preference for convenient, ready-to-cook and ready-to-eat food options, the company is looking to scale its operations while maintaining its quality-first approach. The first facility of the brand easily held a capacity of 300mt per month.
Headquartered in Greater Noida, Cravicious Foods operates at the intersection of food science, process innovation, and supply chain efficiency. The company serves both vegetarian and non-vegetarian segments through its consumer brands Meaty Story and Veggie Story, alongside its institutional offerings under the Cravicious Foods brand.
The new facility is equipped with advanced freezing technology and designed to meet stringent hygiene and quality standards, supported by over 50 quality checks across sourcing, processing, packaging, and dispatch. This expansion is expected to further strengthen the company’s ability to deliver consistent, safe, and high-quality frozen food products across channels including quick commerce, D2C, and HORECA.
Commenting on the development, a company spokesperson Mr.Ekansh Garg Co-founder & CEO of Cravicious Foods said, “We are actively working on expanding our range to keep pace with how consumers are eating today while staying true to our clean label and quality benchmarks. The pipeline includes new formats across both non-vegetarian and vegetarian categories, with a strong focus on products that work for everyday snacking as well as complete meal solutions for home and foodservice use. A lot of this development is happening alongside the commissioning of our next manufacturing unit, which is scheduled to go live shortly and will immediately strengthen our production and quality capabilities with a 15 to 20 per cent increase in manpower. All potential launches go through rigorous trials at our facility to test freeze stability, texture and cooking performance in real-world conditions. While specific products are still under wraps, the intent is to introduce offerings that add depth to our portfolio and serve both B2C and B2B demand more effectively.”
With this expansion, Cravicious Foods continues to build a process-led, scalable manufacturing ecosystem, positioning itself to meet evolving consumer needs while strengthening its presence in India’s growing frozen food market.
