-KH News Desk (editorial1@imaws.org)
Moustache Group announces its seventh select property in Uttarakhand as part of its aggressive geographic expansion strategy to capture growing demand for premium, offbeat leisure travel in North India. The fast-growing hospitality brand has officially unveiled Moustache Select in Mohanchatti, a tranquil destination located just on the outskirts of the primary Rishikesh town circuit. By positioning this premium launch in a quieter enclave of the wider regional market, the company is catering directly to contemporary travelers looking to bypass highly congested urban tourism hubs without losing accessibility to primary regional attractions.
The strategic addition of the Mohanchatti property expands the company’s network footprint within the state of Uttarakhand to a total of 10 properties operational across its distinct brand tiers, which include its social Hostels, midscale Select, and premium Luxuria formats. Of this total footprint, seven properties now explicitly run under the premium, comfort-driven Select banner. This rapid scaling reflects an ongoing operational commitment to clearly separate the group’s highly social, community-centric youth hostel setups from its more upscale, experiential leisure hotel properties.
Speaking on the operational vision behind the launch, Abhishek Khandelwal, Co-Founder and Director of Moustache Group of Hotels, noted that modern traveler behavior indicates that Rishikesh has evolved past being a single-format destination. He explained that while the bustling energy of the central town continues to pull steady traffic, a secondary, highly profitable segment of leisure travelers actively seeks out serene spaces, lush greenery, and a slower daily pace. The Mohanchatti property is built specifically to address this secondary market demand, delivering a highly relaxed, immersive mountain experience while maintaining close proximity to the larger Rishikesh adventure and spiritual ecosystem.
Premium Infrastructure and Nature-Led Experiences
The boutique mountain resort features a inventory of 23 well-appointed keys distributed systematically across five distinct room categories, ensuring personalized accommodation formats for individual remote workers, couples, and traveling family groups. The architectural and interior theme leans heavily into bohemian-inspired design, pairing artistic details with earthy textures, rustic wooden features, and curated decorative highlights. To complement the indoor aesthetics, the individual guest units look out directly over a large, central open ground specifically integrated into the landscape to host group gatherings, outdoor wellness activities, and open-air events.
The full-service resort infrastructure is equipped with premium lifestyle amenities designed to ensure guest comfort during extended regional stays. These features include:
A multi-cuisine destination restaurant and a shared indoor relaxation lounge.
A dedicated open-air terrace, beautifully landscaped gardens, and an indoor game room.
An expansive outdoor swimming pool, a custom fish pond, and a dedicated evening bonfire area.
Comprehensive travel support, including free private guest parking, high-speed Wi-Fi, full power backup, 24-hour front desk operations, concierge support, and room service.
The culinary framework of the resort also prioritizes experiential mountain living, offering flexible breakfast setups and fine dining arrangements crafted to let guests experience quiet mountain mornings or candle-lit dinners directly under the open sky. This launch highlights a major trend in post-pandemic Indian hospitality, where developers are investing heavily in peripheral tier-2 and rural leisure corridors to capture premium wellness and experiential weekend travel spend.
