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Why packaging is key to winning Southeast Asia’s fresh protein market

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Southeast Asia’s supermarkets are quietly transforming, and so is the protein aisle. Once dominated by wet markets where fresh poultry and seafood were sold with little to no packaging, today’s proteins are turning up in modern supermarkets, neatly sealed in vacuum packs, sleek trays or modified-atmosphere sleeves behind polished glass. What looks like progress in presentation signals something deeper. Packaging is becoming a key differentiator for suppliers and brands in fresh meat, poultry, and seafood. It is reshaping not just how food is sold, but whether consumers trust it, choose it, and come back for it. This shift has been…

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Food Distributors
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How packaging is changing the way SEA shops for fresh protein

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As consumer habits shift across SEA, so too does the way we buy daily essentials, especially fresh protein like poultry, fish, and meat. One of the biggest changes? A move from traditional wet markets to modern supermarkets.​ ​ This shift is changing what shoppers expect from packaging; hygiene, freshness, sustainability, and convenience are now must-haves, not just nice wants.​ ​ Amcor, a global packaging leader, is at the forefront of this transformation. Backed by proprietary consumer research and deep insights into regional trends, Amcor is developing smart, more sustainable packaging like vacuum skin packs and recyclable films that don’t just protect…

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Food and Beverage Manufacturers
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Food Service India launches Marimbula’s seasonal syrups for summer menus

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-KH News Desk (cbedit@imaws.org ) BEST WISHES  Food Service India Pvt Ltd (FSIPL), a leading name in India’s B2B food solutions space, has broadened its Marimbula beverage portfolio with the launch of three new syrups—Jallab, Aam Panna, and Kala Katta. This expansion is part of FSIPL’s strategy to strengthen its seasonal offerings for hotels, restaurants, cafés, and cloud kitchens nationwide.   The new launches are designed to meet the rising demand for ethnic and functional beverages in the hospitality sector. Crafted for professional use, the syrups provide convenient, consistent, and authentic flavor solutions for chefs, mixologists, and beverage managers…

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