Author: Khwaish Jain
– – KH News Desk (cbedit@imaws.org) A smoke-free kitchen is not a luxury, it’s a necessity for a healthy home. Ahead of Independence Day, Glen Appliances, one of India’s leading kitchen appliance brands, is leading this cause through a national awareness drive that educates consumers on the health benefits of using chimneys. Through a mix of online and offline activations, including a collaboration with micro-influencers, Glen aims to spark conversations around indoor air quality and inspire Indian households to invest in cleaner, safer cooking spaces. As part of this initiative, Glen has pledged to make 2 lakh Indian kitchens smoke-free by…
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– KH News Desk (cbedit@imaws.org) Love Macadamia, an initiative by the World Macadamia Organisation (WMO), has announced the launch of its “Brands We Love – India” campaign. This initiative encourages collaboration with Indian brands to build awareness, drive demand, and boost sales of macadamia nuts in the country. Building on its success in the United States, the campaign is set to launch in India this October, tapping into the country’s growing interest in mindful eating. With a focus on key cities like Delhi and Mumbai, the program offers select partner brands high-visibility digital exposure through curated content, online presence, and…