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Home News Food Distributors

Toing, the Affordable Food App, Launched in Mumbai

The Value-First Delivery Platform Targeting Gen Z and Students Guarantees Restaurant-Level Pricing with Zero Platform or Packaging Fees

Khwaish Hingad by Khwaish Hingad
April 4, 2026
132 1
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Toing, the Affordable Food App, Launched in Mumbai

-KH News Desk (editorial1@imaws.org)

Toing, the affordable food delivery app, today announced its launch in Mumbai. Over the last 7 months, Toing has expanded to 18 cities across India and is also live in Pune, Agra, Vadodara, Guwahati, Nashik, Nagpur, Patna, Aurangabad, Bhopal, Delhi, Gurugram, Noida, Faridabad, Ghaziabad, Chandigarh and Ahmedabad. Toing promises the lowest item prices across food/ beverages on its app, guaranteeing to match or beat restaurant table menu prices. In addition to this, there are no packaging charges or platform fees on any order. This will make Toing the most affordable food delivery app available in the market. Users can order a range of dishes including biryanis, burgers and bowls for under Rs. 99.

Toing, which was launched in the second half of 2025 with Pune as the first city, has now gone live in Mumbai with some of the famous restaurants from the city already listed on the platform. Toing’s affordable and accessible pricing model has strongly resonated with first-time jobbers and college students, accelerating its expansion to newer cities. By focusing on everyday affordability, Toing ensures unmatched value and reliability for its users. The app features some of Mumbai’s most popular restaurants such as Meraki, Punjab Depot, Sweet Country Cake Shop, Borivali Biryani Centre, Sandwizza, Thepla House, Theobroma, Burger King, Faaso’s, Tacobell, Wendy’s, Dabba Garam, Charcoal Eats – Biryani & Beyond, Tibb’s Frankie, YBFC, Cheelizza – India Ka Pizza, Ghost Kitchens, Sadak Chaap, Peetuk, House of Biryan- Biryani, Kepsa and More, Tea Post, Marrakesh, Rolls Mania – Rolls, Wraps & More, Mad Momos, offering a wide range of food options across cuisines including North Indian food like Chole Bhature, Biryani, North Indian dishes, Chinese, Desserts and fast-food options like Pizzas, Burgers, and Momos.

Speaking on the expansion, Mr. Sidharth Bhakoo, Chief Business Officer, Toing said, “Toing is creating a new category of food customers targeting the Gen Z, college goers and the value conscious customers and it guarantees lowest prices to its customers. Recently, we launched Toing in key educational hubs- like Guwahati, Nashik, Nagpur and in Delhi NCR. This expansion reflects both the strength of the value proposition and our commitment to serve the evolving needs of young consumers. Mumbai has a large base of Gen Z and college goers and hence, offers the perfect landscape for Toing.”

With more than 2 million downloads across India and a remarkable rating of 4.5, Toing appears to be emerging as a strong alternative in the value-driven food delivery space.

Tags: Affordable DiningE-commerce India.food deliverygen zHospitality TechnologymumbaiSidharth BhakooStartup NewsToing
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