-KH News Desk (editorial1@imaws.org)
Lemon Tree Hotels has officially announced the opening of its latest property, Keys Select by Lemon Tree Hotels, Amritsar. This launch marks a significant addition to the group’s portfolio in North India, specifically targeting the high-volume spiritual and leisure tourism market in the holy city.
The hotel is designed to offer a blend of comfort and efficiency, catering to travelers who prioritize proximity to major landmarks like the Golden Temple and the Jallianwala Bagh.
Key Property Features:
Convenient Location: Situated in the heart of Amritsar, the hotel provides easy access to the city’s primary religious, historical, and commercial hubs.
Modern Accommodations: The property features 44 well-appointed rooms and suites equipped with contemporary amenities to ensure a seamless stay for guests.
Dining and Facilities: Guests can dine at Keys Café, the signature multi-cuisine restaurant, and utilize the hotel’s meeting rooms and fitness center.
Portfolio Synergy: The “Keys Select” brand focuses on delivering “value-for-money” hospitality, a core segment for Lemon Tree as it scales its footprint across India’s Tier-2 and Tier-3 cities.
The opening of this property is part of Lemon Tree Hotels’ broader strategy to increase its room inventory in key religious corridors. By leveraging the “Keys Select” brand, the group aims to capture a larger share of the mid-market segment, which remains the backbone of domestic tourism in India.
