Author: Bobby
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-KH News Desk (cbdigital@imaws.org) Haldiram’s, a household name in India, has launched an exciting campaign titled “Haldiram’s Pack Kiya Kya?” The campaign aims to cater to the emotional connection that Indian consumers have with Haldiram’s by encouraging them to bring their favorite Ready-to-Eat (RTE) food packs while traveling, ensuring a taste of home on the go. Divya Batra, Head of Marketing at Haldiram’s, expressed the brand’s understanding of the deep bond that Indians share with Haldiram’s on various occasions. The campaign aims to ensure that consumers never miss out on the remarkable flavors offered by Haldiram’s, even when they are…
-KH News Desk (cbdigital@imaws.org) Food Security and Drug Administration coordinates with the Hotel/Restaurant Association to implement the Hygenic rating system. Kanpur Nagar District Magistrate Vishakh G Iyer emphasizes the importance of implementing Hygienic ratings for hotels and restaurants during a workshop on “Food Standards Save Lives.” He also urges the Food Security and Drug Administration (FSDA) to coordinate with the Hotel/Restaurant Association to coordinate in this regard. This initiative aims to provide consumers with information about food quality and complaints regarding food security standards. Additionally, the district magistrate suggests promoting food tourism in the district by facilitating coordination between the…
-KH News Desk (cbdigital@imaws.org) Kachori, a contemporary Indian restaurant, has recently launched in Elephant Park, London, joining the vibrant collection of culinary options. Led by Executive Chef Brinder Narula, formerly of renowned establishments Benares and Gymkhana, Kachori celebrates the flavors of Northern Indian cuisine, drawing inspiration from Rajasthan, Uttar Pradesh, Delhi, and Punjab. The restaurant is the brainchild of experienced restaurateur Sorowar Khan, with hospitality consultant Humayun Hussain overseeing the project. Executive Chef Brinder Narula showcases dishes inspired by Rajasthan and Punjab at Kachori, the latest addition to Elephant Park’s diverse culinary scene. The menu at Kachori features an array…
-KH News Desk (cbdigital@imaws.org) Zoa Energy Drink partners with athlete Braun for a bus tour and targets a wider audience through relatable commercials. Zoa, an energy drink brand, is undergoing a strategic rebranding and marketing campaign in an effort to gain a larger market share in the competitive energy drink landscape. The brand’s new approach includes a bright and vibrant packaging redesign, shifting away from its previous black packaging. The can size has also been reduced from 16 ounces to 12 ounces. To reach a broader consumer base, Zoa’s new commercials feature ordinary people from various backgrounds, such as rock…
-KH News Desk (cbdigital@imaws.org) The hotels feature well-appointed rooms, multi-cuisine restaurants, and banquet halls that aim to provide comfortable stays for travelers visiting these historical cities. Lemon Tree Hotels Limited has recently announced the opening of two of its newest hotels, Lemon Tree Hotel in Agra and Lemon Tree Hotel in Bhopal. These additions to their portfolio aim to provide comfortable and convenient accommodation options for travelers visiting these cities. Lemon Tree Hotel, Agra is set to open in two phases. Today, 30 well-appointed rooms and suites are ready to welcome guests, while another 30 rooms will be available for…
-KH News Desk (cbdigital@imaws.org) Yo Egg experiences rapid growth opens manufacturing facilities, and offers a unique egg experience with its texture and runny yolk. Eran Groner, a former industrial farming specialist, has joined forces with Yosefa Ben Cohen and Nisim Ben Cohen to establish Yo Egg, an Israeli company that aims to revolutionize the plant-based egg market. Groner’s extensive experience in the egg industry has prompted him to recognize the sustainability issues associated with traditional egg production, leading him to quit and embark on this new venture. Yo Egg, founded in 2021, has achieved impressive growth within a short period.…
-KH News Desk (cbdigital@imaws.org) As the price of imported edible oils is continuing to fall on a global scale, the local edible oil market must ensure that prices fall proportionately, stated The Food Ministry during the meeting, chaired by food secretary Sanjeev Chopra, with the industry representatives. As a result of lower worldwide pricing and lower import taxes on edible oils, the price of oil has decreased. The sector was therefore encouraged to make sure that the full benefit of the lower foreign costs was always passed on to the customers, the ministry noted. “The leading edible oil associations were…
-KH News Desk (cbdigital@imaws.org) The Fern Shelter Resort, Palghar has first-rate banquet facilities, including a beautiful lawn, in addition to its exceptional infrastructure and diningoptions. As a result, it makes for the perfect venue for weddings, social gatherings, and business retreats, providing a blend of luxury, comfort, and convenience. The hotel will be completely functional by the end of June. “The unveiling of The Fern Shelter Resort, Palghar not only marks the expansion of the brand into this bustling business district but also signifies a significant achievement in the group’s journey. We are grateful to our valued guests, dedicated team…
-KH News Desk (cbdigital@imaws.org) Thai food, known for its abundant use of vegetables and herbs, is becoming the prime choice of consumers in the age of health consciousness. It incorporates lean proteins, heart healthy fats and fiber rich vegetables, thus promoting digestion, immunity and the overall well-being. The president of the Thai Future Food Trade Association, Visit Limlurcha explains the potential for the export growth due to current global trends. The Thai food sector experienced an average annual growth of 7% from FY 2016-2022, with the industry’s value increasing from US$2.5 billion to $3.73 billion, which accounted for 9% of…