The sole billionaire in Nepal, Dr. Binod Chaudhary of CG Foods plans to disrupt the $1.88 billion instant noodles market in India. International conglomerate Chaudhary Group (CG) announces the launch of two innovative noodle variants – SMN (Spiced Masala Noodles) and Dynamite (Korean Super Spice Range).
Manvendra Amber Shukla, Global CEO CG Foods, said that,“WAI WAI is not just a brand; it’s a journey down memory lane for our loyal customers. At the heart of our growth lies innovation, seamlessly blending tradition with the pulse of contemporary palate. Our latest creation, the flavorful SMN pack, endorsed by the charismatic Ayushmann Khurrana, marks a new chapter in our quest to delight the evolving palate of our consumers. Witnessing the meteoric rise of the Korean noodles segment in India from a mere Rs 2 Crore in 2021 to an impressive Rs 65 Crore in 2023, we’re inspired to bring our own twist to the table with ‘Dynamite.’ This venture not only introduces a fiery Korean flavor but also expands our horizons with a diverse range of both vegetarian and non-vegetarian options. We’re excited to spice up the noodle market and can’t wait to see our cherished customers, old and new, relish these awesome flavours.”
His beloved Bollywood star and millennial heartthrob Ayushmann Khurrana endorses ‘Masale Pe Masala’ Spice Masala Noodles, an inventive take on classic ready-to-eat (RTE) brown noodles. The SMN range is a spicy adventure where spices and extra dry vegetables are packed into a real value meal. Available in three pocket-friendly prices – Rs 15, Rs 20 and Rs 90 per month in a single pack – SMN caters to the diverse needs of consumers with its mild spice appeal.
Ayushmann Khurrana shared that “I am delighted to partner with Wai Wai, a brand distinguished by its dynamic and eclectic product portfolio. Wai Wai’s exceptional range of noodles, designed to cater to a wide array of tastes, preferences, and regional flavours have struck a big chord with the consumers. It’s a brand that consistently lives up to its reputation by offering such a vibrant and diverse selection.”
Spice Blitz Noodles, Dynamite’s range is fiery as a tribute to Korean cuisine with desi food, a delightful mix of Sichuan Pepper and Korean Chili as Vegetarian and Xtra Spicy Chicken and Himalayan Hot Chicken as Non-Vegetarian. Initially launched to cater to the tastes of Northeast Indian consumers, the addition of the world. famous Ghost Pepper aka Bhut Jolokia – the world’s hottest chili – to the Dynamite range is CG Foods’ innovative response to the growing demand for spicy flavors and the ever-growing popularity of Korean cuisine.
Varun Chaudhary, Managing Director, CG Foods, reported that, “We’re excited to unveil our latest noodle innovations: Seasoned Masala Noodles (SMN) & Dynamite Range. We’re a firm believer in offering unique culinary delights to our customers at regular intervals. Endorsed by Ayushmann Khurrana, these new flavours seek to tap into the vibrant palates of millennials and Gen Z. Our latest offerings will further establish WAI WAI as an innovative, consumer-centric brand. They are perfectly aligned with the tastes and lifestyles of our consumers of varying age groups.”
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