B Swaminathan | IMAWS
Bansooriwala’s, founded in 2021 by Vikrantt Singh, is revolutionizing the Indian culinary scene with its innovative approach to traditional sweets and snacks, emphasizing authentic flavors and high-quality ingredients like pure desi ghee. With a diverse menu that includes a standout range of kaju sweets, the brand has quickly expanded to four outlets in the NCR, aiming to cater to the evolving tastes of modern consumers while preserving the rich heritage of Indian cuisine. Their commitment to quality and authenticity positions Bansooriwala’s as a future leader in India’s gourmet sweet and snack market. Vikrantt Singh, the Founder & Managing Director of Bansooriwala’s speaks on the company’s expansion plans.
Kitchen Herald: Can you tell us about the history and founding of Bansooriwala’s sweet shop?
Vikrantt Singh: I founded Bansooriwala’s in 2021 out of my passion for culinary excellence and a desire to offer authentic Indian sweets and snacks. Prior to embarking on this journey, my professional path commenced as AM Operations at Teleperformance from 2003 to 2006, followed by a stint as Business Manager at Atsoft Services from 2006 to 2008. I further advanced to the role of AVP Operations at respected firms such as Descon Soft Ltd in 2008 and One Touch Solutions until 2009. Venturing into entrepreneurship in 2016, I launched Subziyan.com, which flourished with 8 luxury outlets before my departure in 2018. This entrepreneurial spirit also led to the establishment of BhartiPay, a fintech brand, in 2018, exiting successfully in 2021 with a favourable valuation. However, it was my love for traditional Indian sweets that drove me to establish Bansooriwala’s, with a firm commitment to quality, authenticity, and innovation. Since its inception, Bansooriwala’s has quickly gained acclaim as one of the premier family restaurants in Noida, renowned for its pure vegetarian sweets and snacks crafted with authentic ingredients like pure desi ghee.
Kitchen Herald: What are some of the most popular sweets or snacks that Bansooriwala’s sweet shop is known for?
Vikrantt Singh: We at Bansooriwala’s are renowned for our wide array of popular sweets and snacks, including Jalebi Desi Ghee, KajuKatli, Patisa, Rasgulla, Rasmalai, Milk Cake, Ghewar, GulabJamun, and various types of Ladoo, among others. Crafted with authentic ingredients and traditional recipes, these offerings reflect the rich flavours and culinary heritage of India. Each sweet or snack from Bansooriwala’s is meticulously prepared with care and precision, ensuring exceptional taste and quality that keeps customers coming back for more.
Kitchen Herald: How does Bansooriwala’s sweet shop ensure the quality and freshness of its products?
Vikrantt Singh: At Bansooriwala’s, ensuring the quality and freshness of our products is of utmost importance to us. We meticulously source our ingredients from trusted suppliers known for their premium quality. Additionally, we prioritize using traditional recipes and methods, passed down through generations, to maintain the authenticity of our offerings. Rigorous quality control measures are implemented throughout the production process to uphold our standards and guarantee the excellence of every product that bears Bansooriwala’s name. This includes regular inspections of ingredients, hygienic preparation processes, and adherence to strict cleanliness standards in our kitchen facilities. Furthermore, we strive to minimize waste and optimize production schedules to ensure that our sweets and snacks are always served fresh to our customers.
Kitchen Herald: How does Bansooriwala’s sweet shop contribute to the local community or support local initiatives?
Vikrantt Singh: At Bansooriwala’s, we are committed to contributing to the local community and supporting local initiatives in various ways. One of our primary initiatives involve sourcing ingredients from local suppliers and producers whenever possible, thereby supporting local businesses and economies. Additionally, we actively participate in community events and sponsor local initiatives such as charity drives, cultural festivals, and youth programs. We also prioritize hiring local talent, providing employment opportunities and contributing to the economic growth of the community. Furthermore, we are dedicated to environmental sustainability and take steps to minimize our ecological footprint by implementing eco-friendly practices such as reducing waste and recycling. Through these efforts, we at Bansooriwala’s strive to be a responsible and contributing member of the local community.
Kitchen Herald: Can you share any recent innovations or new products that Bansooriwala’s sweet shop has introduced?
Vikrantt Singh: At Bansooriwala’s, we are constantly innovating to bring new and exciting products to our customers. Recently, we have introduced several delicious treats that have quickly become customer favourites. Our Butter Scotch Roll offers a delightful combination of creamy butterscotch flavour and rich texture, while our Anjeer Roll features the sweetness of figs wrapped in soft and chewy goodness. Additionally, our KajuPaan is a unique fusion of traditional flavours, combining the richness of cashews with the refreshing taste of paan. Another recent addition to our menu is the KajuKesar Cake, which blends the nutty flavour of cashews with the aromatic essence of saffron for a truly indulgent experience. These innovative products showcase our commitment to creativity and quality, providing our customers with new and exciting options to explore and enjoy.
Kitchen Herald: How does Bansooriwala’s sweet shop prioritize customer satisfaction and feedback?
Vikrantt Singh: We recognize customer satisfaction and feedback as fundamental pillars of our business model. We therefore actively seek feedback from our customers through various channels such as in-store comment cards, online reviews, and surveys. Valuing every comment and suggestion as an opportunity for improvement, we strive to address them promptly and effectively. Our staff is trained to listen attentively to customer concerns and inquiries, ensuring that every interaction is positive and helpful. Additionally, we regularly monitor social media platforms and review sites to stay informed about customer sentiment and address any issues that may arise. Furthermore, we use customer feedback to inform decisions about menu updates, service improvements, and other aspects of our operations, ensuring that we continuously meet and exceed customer expectations.
Kitchen Herald: What are the future plans or upcoming projects that Bansooriwala’s sweet shop is excited about?
Vikrantt Singh: At Bansooriwala’s, we have several exciting future plans and upcoming projects that we are eagerly looking forward to. Expanding our presence in both existing and new markets remains a top priority for us, as we aim to bring our delightful sweets and snacks to a broader audience. In 2024, we have ambitious plans to launch four additional outlets, with the first one scheduled to open on the bustling Delhi-Mumbai expressway next month. Additionally, we are exploring opportunities for diversification and innovation in our product offerings, with a focus on introducing new flavours, variations, and seasonal specials to keep our menu fresh and exciting. Furthermore, we are committed to enhancing our online presence and expanding our delivery and takeaway services to make our products more accessible to customers. We are also exploring opportunities for collaboration and partnerships with other businesses and organizations to further promote our brand and reach new audiences.
BEST WISHES FROM
