-KH News Desk (cbedit@imaws.org)
The assets of Freed’s Bakery, a manufacturer of iced mini cupcakes in Manchester, New Hampshire, have been purchased by Café Valley Bakery, a producer and distributor of baked goods to in-store bakery and food service customers.
Freed’s is renowned for its assortment of vanilla and chocolate cupcakes covered with vibrant icing and designs and its daily and seasonal mini-iced cupcake production. According to Café Valley, Freed’s Bakery products, which are offered in 12- and 24-count packets, are regularly updated to accommodate customers’ changing needs.
Café Valley, a Phoenix-based company, bakes goods for convenience stores, club stores, food service clients, and in-store bakeries across North America. The acquisition of Freed’s, according to Café Valley CEO Brian Owens, will strengthen Café Valley’s position in the market for baked goods that are sold after being thawed.
“Our everyday and seasonally targeted range of iced mini cupcakes offer an indulgent, snack-size treat ideal for special events and gatherings,” he said. “Iced mini cupcakes are a perfect complement to our core business of cakes, muffins, coffee cake bites, and croissants, and will provide a key growth area for our retail and food service partners. We are incredibly excited to be able to better serve our customers with this acquisition.”
Baking facilities are run by Café Valley in Marion, Indiana, and Phoenix. For a long time, Freed’s Bakery was a part of Maplehurst Bakeries, which was then a division of Toronto-based George Weston Ltd.’s Weston Foods. FGF Brands, Inc. purchased Weston Dishes in 2021; however, the Maplehurst company, which specializes in frozen baked foods, was not part of the acquisition.
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