Mumbai, 5th April, 2023: DesignCafé, one of India’s largest home interior brands, has announced the launch of a Direct-to-Consumer (D2C) brand, Qarpentri, aimed at providing affordable home interior solutions at revolutionary prices, with the fastest delivery timelines, anywhere in India today. Qarpentri offers a 5-year warranty, with a 15-day delivery promise across all its modular units, at unbeatable prices starting from just Rs 49,999. Qarpentri’s made-to-measure solutions, design ethos, and quality guarantee, combined with their unmatched delivery speed, makes it a revolutionary offering for the Indian modular furniture industry.
The new launch seeks to address the rising need for budget-friendly, superior-quality, and speedy home interior solutions, which is a rare combination to come by, in the present organised and/or unorganised furniture industry. Qarpentri achieves this feat by taking advantage of the expertise in design and production of its parent company, DesignCafe, while removing the intermediaries. As a result, the brand offers its home interior products at prices that are 25% lower than those of traditional contractors. This translates into significant cost savings for homeowners, without compromising on the aesthetic appeal or quality of their home interiors, which are on par with industry standards.
Reflecting on the launch, Gita Ramanan, CEO and Co-Founder of Qarpentri and DesignCafe, remarked, “As part of our scale-up journey in DesignCafe, we’ve continued our practice of taking continuous and active stakeholder feedback, that indicated that there was scope for improvement in our offering for the entry home-interiors market. We took up this feedback and worked towards solutioning for it, as we believe this has prodigious potential across the top 50 cities of India, which is still serviced by the unorganised/local players in those markets. Here, the fundamental issues of inconsistency in quality, price, and delivery time, continues to afflict homeowners, yet they compromise and go ahead with what is available. We established Qarpentri to bridge this market gap by offering top-notch, cost-effective, and time-efficient modular solutions. Our vision is to set a novel benchmark for home interiors in India that is accessible to every Indian homeowner. We are exhilarated to inaugurate this new venture, and we ardently look forward to taking the Qarpentri offering across the length and breadth of the country, and to bring to reality, our vision, where every new homeowner can realise the house of their dreams in their budget.”
Qarpentri’s first-of-its-kind F2C (Factory to Customer), made-to-measure offering, has been launched to Bangalore’s homeowners at more than 10 locations across the city. These stores showcase the brand proposition and popular modular units for customers who want a touch-and-feel experience. Qarpentri currently operates 10 stores in Bangalore and one in Hyderabad and Pune respectively, and will soon expand to Chennai, and Mumbai, with additional availability at all of DesignCafe’s 15 experience centres, including those in Mysore and Coimbatore. Qarpentri’s pilot phase has already delivered more than 200 homes to happy homeowners. The team has been closely involved in each project, always listening to customer feedback, to better understand and refine the Qarpentri product offering.
“We’re thrilled to launch Qarpentri, an innovative solution that disrupts both the cost and time barriers in the home interior industry. We’re committed to providing customers with the highest quality products at unbeatable prices, by sourcing materials directly from manufacturers and processing them at our state-of-the-art facilities in Bangalore. Our unique business model sets us apart by eliminating the middlemen, empowering entry-level customers to get beautiful kitchens and wardrobes, without paying exorbitant prices and additional design costs typically charged by retailers. Moreover, our customers no longer have to worry about paying additional fees due to their contractors’ inability to source products efficiently or at scale. With Qarpentri, customers can enjoy world-class quality, at factory prices, from a trusted national brand. Qarpentri comes from DesignCafe, which has executed over 10,000 homes in India,” said Shezaan Bhojani, CEO and Co-Founder of Qarpentri & DesignCafe.
Qarpentri’s comprehensive home interior solutions include modular kitchens, wardrobes, and storage units. The brand’s commitment to affordability is evident through its offering of modular kitchens starting at just Rs 49,999 and modular wardrobes starting at Rs 23,199. Customers are offered free consultations with expert designers who guide them through the design process. Once confirmed, the company takes precise measurements and completes the order within 15 days. All the modular furniture units are manufactured at the company’s 65,000 square foot, state-of-the-art factory, located outside Bangalore and tested with 51-quality checks, to ensure the highest standards of quality.
