– KH NewsDesk(cbedit@imaws.org)
Leading dairy and dairy products manufacturer, Hatsun Agro Products, is setting its sights on expanding the international presence of its renowned ice cream range. The company, known for its diverse offerings including Arokya milk, chocolates, cakes, and ice creams, aims to tap into new markets with its irresistible frozen delights.
The ‘Ibaco ice cream brand has garnered immense affection from customers, prompting the establishment of numerous parlours, fresh product introductions, and innovative flavors, as highlighted in the company’s latest annual report. With a strong focus on customer satisfaction, the brand is committed to continuously unveiling novel product experiences to delight its patrons.
According to recent market data, the Indian ice cream industry was valued at Rs 194.1 billion in 2022, and experts predict a robust Compound Annual Growth Rate (CAGR) of 17.5% for the sector during 2023-28.
Hatsun Agro Products has already embarked on international endeavors by introducing its Arun Ice Cream range to new export markets such as Singapore and the Maldives. Encouraged by the favorable initial response, the company now aims to extend its distribution network and enhance product variety. Notably, the company is eyeing strategic expansion in Seychelles to bolster its presence.
In the quest to explore new global markets, Hatsun Agro Products is evaluating opportunities in the United States, African regions, and Gulf countries.
The company’s innovative spirit continues with the introduction of the ‘Licks’ ice cream range, featuring fruit-iced lollies suitable for consumption year-round. Additionally, ice cream enthusiasts can indulge in ‘Ibaco ice cream shakes available in chocolate, strawberry, and cotton candy flavors.
Under the ‘Ibaco brand, Hatsun Agro Products is diversifying its offerings by unveiling a delectable range of desserts, including cheesecakes, pop tarts, and muffins, all customizable with favorite ice cream flavors.
Leveraging its extensive cold storage facilities in Tamil Nadu, Andhra Pradesh, and Telangana, the company ensures uninterrupted ice cream production, particularly during the peak summer demand. The Govindapur plant in Telangana stands as Asia’s largest ice cream facility, contributing significantly to satisfying consumer preferences.
With a daily production volume of 1.96 lakh kilograms, Hatsun Agro Products caters to consumer demands through its expansive network of over 3,600 Hatsun Agro Products (HAP) Daily Outlets. The brand’s reach has expanded across various states including Maharashtra, Kerala, Odisha, Goa, Chhattisgarh, Madhya Pradesh, West Bengal, Jharkhand, Gujarat, and the Andaman Islands.
