-KH News Desk (editorial1@imaws.org)
Indian Hotels Company Limited (IHCL) has significantly broadened the global reach of its loyalty ecosystem, Taj InnerCircle–NeuPass, by entering into strategic marketing collaborations with Shangri-La Circle and MyMillennium. These partnerships with Shangri-La Hotels and Resorts and Millennium Hotels & Resorts aim to provide seamless international travel experiences and exclusive value for high-end travelers across continents.
Strategic Highlights & Global Reach
The collaboration transforms the loyalty landscape by offering reciprocal benefits across some of the world’s most prestigious hotel portfolios.
Reciprocal Benefits: Members of all three programs—Taj InnerCircle–NeuPass, Shangri-La Circle, and MyMillennium—gain access to preferred room rates and enhanced stay privileges.
Global Footprint:
Shangri-La Group: Brings 105 luxury hotels across 78 destinations in Asia, Europe, Middle East, North America, Africa, and Oceania.
Millennium Hotels & Resorts: Recognized as Singapore’s most valuable hotel brand (2025), it adds its extensive global rewards ecosystem to the partnership.
Seamless Integration: The partnership features authenticated booking journeys across brand platforms, ensuring a frictionless experience for members booking international stays.
Brand Strength: The move leverages the prestige of Taj, which was recognized in 2025 as the World’s Strongest Hotel Brand for the fourth time and India’s Strongest Brand for the fifth time.
Puneet Chhatwal, Managing Director and Chief Executive Officer, IHCL: “The collaborations strengthen Taj’s global loyalty ecosystem and create a seamless travel experience for members. These alliances reflect IHCL’s strategy of building long-term value through global partnerships that enhance guest engagement and exclusivity.”
