-KH News Desk (cbedit@imaws.org)
NOMU, a food-tech supply chain platform in the MENA area that underwent a year-long pilot phase of testing after soft-launching in 2022, has now begun formal operations throughout the region. It plans to transform grocery shopping for families and locally-based F&B professionals.
NOMU, a holding company with its headquarters in Riyadh, was formed by the merger of Jumlaty and Appetito. Jumlaty, established in KSA, is a one-stop shop aggregator of all significant food suppliers that offers small and medium restaurants an end-to-end supply chain as a service solution. The brand is currently taking over all current B2B offerings and growing throughout North Africa. Contrarily, the on-demand online grocery Appetito, located in Egypt, is geared toward families and prioritises dependability over speed. Appetito is now expanding into the Kingdom and taking over all existing B2C operations. Appetito uses AI dynamic pricing, group buying, and chat ordering to enhance the shopping experience.
The B2B and B2C sectors of the food-tech supply chain industry in the region have long faced a number of issues when purchasing food, including a lack of data exchange that is creating a bullwhip effect, higher costs, product shortages, and erratic delivery promises. By providing a comprehensive solution that simplifies the supply chain and enables smooth communication and data sharing, NOMU addresses this issue. By sourcing from FMCG companies on behalf of customers, storing the goods in its warehouse, and then delivering the products directly to the customers, the platform focuses on providing both hospitality brands and consumers with affordability and smart pricing of F&B products. As a result, it offers wholesale bundles at the best price guaranteed.
The business also provides dependability and speed when delivering food and beverage products, with the ability to do so within an hour to the following day using a smart grid of warehouses that can hold up to 100,000 food and beverage enterprises and 30 million people. The platform offers embedded finance on its consumer and professionals apps so that users may transfer credits and payments via the NOMU community, earn points and redeem special offers, and pay the bill. This enhances the value of the user experience.
Salman Attieh, CEO of Jumlaty, now Chairman of NOMU, stated, “NOMU is on a mission, and well on its way, to fixing a major issue within the hospitality industry, a gap in the market that has yet to be solved. We aim to reinvent the grocery supply chain, focusing on reliability, speed, and affordability, to build a solid reputation and a loyal customer base of families and F&B professionals. The merge between Jumlaty and Appetito will set us on the path to reach SAR 200 Million in revenue (USD 54 Million) and positive EBITDA within 2023, with important synergies on the tech, marketing and procurement fronts.”
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