-KH News Desk (cbedit@imaws.org)
ProV foods, a leading integrated commodities company with a large-scale presence in the dry fruits, nuts, seeds and berries segment, announced the launch of a new line of products called ProV Minis. Designed specifically for the Indian market, ProV Minis are perfectly proportioned mini snack-packs of flavoured dry fruits, nuts and seeds that are ideal for healthy on-the-go nutrition. Priced at a very affordable price point of just INR 30 per pack, ProV Minis are the perfect solution when you don’t have enough time to pack in a healthy snack for breakfast or are just confused about what healthy alternatives to pack into your kid’s lunch box.
Intriguing and distinctive flavours including Cashew Roasted & Salted, Nut & Seed Mix, Cashew Creamy Cheese, Cashew Cracked Pepper, Almonds Roasted & Salted, and Almonds Piri Piri are currently offered in ProVMinis. Over the upcoming months, the company will introduce additional flavours and variants. The ProV Food website, popular e-commerce sites like Amazon and Flipkart, as well as brick-and-mortar stores like Dmart, More Retail, Metro Cash & Carry, and your neighbourhood kirana shops, all offer ProV Minis for sale.
Commenting on the launch of ProV Minis, Shalin Khanna, Co-Founder and CMO, ProV Foods said, “Indian consumers often struggle with finding healthy snacking options for themselves and their families and often end up snacking on unhealthy snacks like chips and namkeens. The few healthy alternatives that exist tend to have higher price points not suitable for impulse purchases or to stock at local kiranas, or lack in flavour and taste. ProV has always been committed to bridging this gap and providing innovative, healthy, flavourful and affordable products to customers. The launch of ProV Minis is yet another step from ProV Foods in this direction.”
About ProV Foods
ProV is one of the fastest-growing healthy dry fruits snacks brands clocking in at 4x growth in the last 18 months, backed by a professional leadership with over 100+ years of cumulative experience in the end-to-end commodities value chain. In the past three years, ProV is steadily gaining popularity as a smart choice for a healthy lifestyle. By next year ProV is targeting a revenue of 500 Cr run rate and aims to achieve a 20x growth by the year 2026. Headquartered in Mumbai, ProV offers 100+ products that include the highest quality almonds, cashews, walnuts, raisins, and pistachios, sourced directly from the finest orchards across India and abroad processed and packed in their own 35,000 sq. ft. FSSC 22000 compliant processing plant. The company has strong support and direct relationship with 45+ direct growers and packers across the globe including California, Chile and Afghanistan, and India. ProV are Members of the APG (American Pistachios Grower) Group and the Wonderful Pistachio India Pista promotion program.
