-KH News Desk (cbedit@imaws.org )
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Scandalous Foods, India’s fast-growing B2B innovator in preservative-free Indian sweets, has announced a strategic distribution partnership with Curefoods, the parent company behind popular food delivery brand EatFit. Through this alliance, Scandalous Foods will introduce its signature single-serve jaggery and natural khand-based mithais across 400+ EatFit locations nationwide, expanding its reach to a wider base of post-meal impulse buyers.
The partnership reflects a growing demand for mindful dessert options that don’t compromise on flavour or tradition. Scandalous Foods’ sweets, made without preservatives and packed using blast freezing technology, carry a shelf life of six months—enabling seamless national distribution with zero capex or opex for the partner.
“Our goal has always been to modernise mithai without losing its soul. Partnering with EatFit allows us to do just that—offer better-for-you Indian sweets to health-conscious consumers who are already seeking clean, indulgent meal experiences,” said Sanket S., Co-Founder of Scandalous Foods. “This also strengthens our B2B footprint by opening up 400+ new points of sale in one move.”
The move allows EatFit to diversify its post-meal offering with jaggery-based, portion-controlled sweets that boost average order value while enhancing customer delight. For Scandalous Foods, it unlocks a ready audience of food-forward, wellness-aware consumers across India.
Curefoods’ deep expertise in customer acquisition and retention across its brands further complements the partnership. While Scandalous Foods focuses on product innovation and supply, Curefoods brings its distribution strength and understanding of India’s digital-first food economy.
This collaboration marks another milestone in Scandalous Foods’ mission to reimagine Indian sweets for modern India—blending heritage with health, and indulgence with innovation.
About Scandalous Foods
Scandalous Foods founded in August 2022 and led by Sanket S, and Pravesh Amin is a pioneering venture aiming to revolutionize the sweets industry for the restaurant sector. Functioning as a comprehensive solution for the procurement of Indian sweets, the company envisions making sweets as commonplace as ice cream in the dining or ordering in experience. With a commitment to quality and innovation, Scandalous Foods offers preservative-free sweets with a remarkable 6-month shelf life, available in convenient single-serve sizes. Currently a B2B company with aspirations for B2B2C and B2C expansion, Scandalous Foods operates with a focus on cloud kitchens and plans to expand to various food service segments. In the near future, the brand is set to introduce mithai bars and sachets, catering to spontaneous indulgence without the guilt.
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