Post COVID, with normalcy back on place, Australia’s leading brand Adina has launched itsoperations in Singapore with its first service apartment. According to leading research , those sectors that were hit hard by the Covid-19 pandemic — such as construction, hospitality and aviation — are likely to recover, they added
Adina Serviced Apartments Singapore Orchard will be managed by homegrown leading hotels and serviced residences operator Far East Hospitality. This will be the Australian hospitality brand’s first debut in Asia.
Under Adina, the 88-key, Australian lifestyle-inspired serviced apartments, there are barbeque pits, a rooftop swimming pool, a gym, and The Lounge Area at level 10 that serves refreshments.Adina Singapore Orchard has partnered gourmet retailer Ryan’s Grocery to offer guests the option to purchase groceries online prior to check-in and arrive at a well-stocked apartment upon arrival. Bathroom amenities provided are from Sydney-based brand Ink & Water; and other Australian-inspired touches include a fruity popsicle as a welcome snack, hamper with Australian snacks and tea, and a fedora hat to protect against the blazing tropical sun.
In his welcome remarks during the property’s launch, Far East Hospitality CEO Arthur Kiong revealed: “Bringing Australian hospitality to Singapore is actually quite a bold move. Because most people are not familiar with what Australian hospitality is, I frequently get challenged about this.”
Kiong added: “What we’ve tried to do here is personalize that service with Australian products and experiences.”
