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Author: Swaminathan Balasubramanian
Hi, I’m Swaminathan Balasubramanian — an Editorial Consultant, Publisher, and Journalist with over 10 years of experience across B2B and B2C print and digital media. With a postgraduate degree in Electronic Media from Anna University and a background in Visual Communication, I’m passionate about storytelling, publishing, and media strategy. Currently, I’m exploring entrepreneurship through Indo Media Analysis Wording Services while continuing to contribute to the evolving media landscape.
Kandee Crush: How this Indian Candy Brand Made it Big
Chokkapan S (cbedit@imaws.org) A fun trip to Goa with family turning a passion into delectable confections. It’s not a run-of-the-mill success story, nor is it about a straitjacket entrepreneur. Call it plain serendipity or innovation at its yummy best. Here is an innovator that has opened up a refreshingly new market for millions with a sweet tooth. That too in a country with limited candy options not too long ago. “Upon my (then) 4.5-year-old son Jishnu’s insistence to munch on candies, we visited a store in Goa and bought one. Unfortunately, it fell and cracked. It was then a shopkeeper…
Cost Optimizer for Cafes, Spice Drop Looks At Global Expansion
-Samrita Bharua (cbedit@imaws.org) An oleoresins manufacturing company primarily for industries ventured into bringing a highly technical product for the retail consumer in the form of an innovative one drop solution. What is interesting is that the drop can be added to anything where one would use spice, not limiting just to beverage or confectionary. Spice Drop’s head of branding Harshita Shah tells Kitchen Herald of what it takes to think of such a product that is well ahead of its time – Could you tell us more about your company Universal Oleoresins and the brand ‘Spice Drop’? The company is…
Restaurants Should Increase Vegan Items In Their Menu
-B Swaminathan (cbedit@imaws.org) India's plant-based food industry is currently in the nascent stage but holds huge potential for growth. The population of India is over 1.3 billion people, and the country has the highest number of vegetarians in the world, over 350 million. However, India has a limited number of manufacturers in this industry and the awareness level among the population is very low. As per survey estimates, around 80% of the population in India is protein deficient, while around 93% of the population is unaware of the daily protein intake requirement. These statistics show huge potential for plant-based food…
La Marquise International To Distribute ‘Baker & Baker’ In UAE
-Nandini Bansal | cbedit@imaws.org Baker & Baker, a provider of bread goods with headquarters in Wirral, has agreed to have La Marquise International serve as its distributor throughout the United Arab Emirates (UAE). They provide a wide selection of branded and own-label bakery goods of the highest quality to serve the needs of clients and customers in marketplaces throughout Europe. Bromborough-based Baker & Baker announced its debut in the Middle East last year with the opening of an office there and the hiring of a committed sales staff. The establishment of a consumer base throughout the nation has begun with…
This Indian Culinary Association Aims Build Work-Life Balance For Chefs
B Swaminathan (cbedit@imaws.org) The global pandemic has created a havoc for every individual. Hospitality association is not an exception. Post pandemic, with a sudden surge in the unemployment rates among the chefs, most of them are undergoing various pshycological issues. The Mysore Chef’s Association is trying hard to address the personal issues of the chefs through professional ways. Founded in 2019, in Southern part of India, Mysore Chef’s Association (MCA) has never looked back, despite a massive shake-up in tourism and restrictions on dining out during the COVID-19 lockdowns. Founded by the legendary Selvakumar and Abdul, the Chefs hailing from…
Nepal’s Apex Hotel Body Bats For Single Usage Plastic
-Press Release Hotel Association Nepal (HAN) organizes a campaign, “Eliminating single-use plastics from hotel rooms” and promotes eco-friendly products for green hospitality in the hotel industry. Plastic is one of the most important innovations of our time, but single-use plastic has a severe influence on the environment. Single-use Plastic is a convenient comfort in today’s world because of its inexpensive production cost and wide range of applications. At the same time, the disposable nature of these single-use products contributes to one of the most significant sources of pollution in our ecosystem. World-renowned hotel chains are leading the way in how they deal with plastic trash…
This Indian Expo To Revolutionize The Bakery, Pastry Sector
By “Mithran” Sri Ram A.N. Bakery products have become a regular food in most part of the world and are essential commodities today. There is a high potential for business growth in selling bakery products. TAMIL NADU BAKERS FEDERATION (TNBF) is an organization actively run by professionals in the baking Industry. TNBF’s main aim is to promote the baking industry by sharing technical & trade knowledge amongst its members. Additionally, TNBF also acts as a liaison with various organizations, involved in food processing, both governmental and private located in India and elsewhere. They are now organizing their 5th…
Akansha Pandey (cbedit@imaws.org) Research by Mordor Intelligence highlights that the global bakery ingredients market is projected to grow at a Compound Annual Growth Rate (CAGR) of 6.12% during the forecast period 2022-2027 and India with its increasing population and disposable incomes, is projected to be the fastest-growing market globally, during the forecast period. The fast-paced lifestyles have paved the demand for convenience food – which are the signature product of the bakery industry and has made several bakery products the go-to option for people. However, with fitness taking centre stage, more so post COVID, consumers are also showing this trend…
F&B Brands Leveraging Technology To Stay Competitive
Akansha Pandey (cbedit@imaws.org) As per a report by Mordor Intelligence, the global digital transformation market was valued at USD 998.99 billion in 2020 and is expected to reach a value of USD 2744.68 billion by 2026, at a CAGR of 17.42% during the forecast period of 2021-2026. Asia Pacific is leading the pack, growing at the highest CAGR over 2021- 2026. Factors such as changes in consumer demands towards preferring fast, affordable and easily accessible food options have led to a transformation in the food and beverage industry, with market leaders leveraging advanced technology to scale operations and help companies…
Are Restaurant Owners Meeting The Needs Of Customers?
-B Swaminathan (cbedit@imaws.org) Many entrepreneurs start their business following a traditional retail approach; usually this turns to be a beginning of the end for that particular business idea. Restaurants must develop a modern approach with customers as the focus. Changes in the restaurant market are constant, and mainly happen silently. These changes are driven by demographic evolution, modern buyers’ needs and they are also affected by the global economic crisis. Due to the invisibility of these market changes, most restaurant owners miss the chances to gain and/or retain competitive advantages. Companies which miss these opportunities often face a decrease…
