Author: Swaminathan Balasubramanian

Hi, I’m Swaminathan Balasubramanian — an Editorial Consultant, Publisher, and Journalist with over 10 years of experience across B2B and B2C print and digital media. With a postgraduate degree in Electronic Media from Anna University and a background in Visual Communication, I’m passionate about storytelling, publishing, and media strategy. Currently, I’m exploring entrepreneurship through Indo Media Analysis Wording Services while continuing to contribute to the evolving media landscape.

Akansha Pandey (cbedit@imaws.org) One of the most popular condiments for years now, tomato ketchup market segment is projected to register a Compound Annual Growth Rate (CAGR) of 5.2% during the forecast period (2022-2027), as published by Mordor Intelligence. The increasing change in the food habits and consumption of fast-food products like Chinese, continental and other convenient snacking items has made the tomato ketchup the inseparable go-to option for the consumer. However, with time and more so post-COVID the consumer has also realised the need to pick for healthier food options which have, in turn, fuelled the innovations among the ketchup…

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Mithran Sriram (cbedit@imaws.org) Food has been one of the most experimented fields in the modern world.  Combining different flavours, different tastes and mixing different textures and colors – the chefs around the world have been constantly toiling hard to bring new dishes to our plates. While, every non-veg restaurants are trying their levels best to innovate and reinnovate their recepies, cooking style, automation, here are some of the views of few restaurants who focus on variety of non-veg cuisines.  A perfect foodie is that who tries everything he can at least once in a lifetime.  He doesn’t mostly differentiate veg…

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Akansha Pandey (cbedit@imaws.org) Considering the changing tastes and preferences of the consumers in today’s times, bakery chefs have also taken efforts in replacing refined flour with multigrain flour, oats, rye flour, buckwheat and other healthier alternatives wherever possible. Customers appreciate the fact that bakery chefs are using natural, quality and healthier ingredients as much as possible. “Earlier cakes with icing used to be quite popular filled with lots of cream but now the demand has moved towards healthier cakes like fruit pies and dry cakes of banana and mango with jaggery and not sugar. People have moved on from old…

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-Press Release (cbedit@imaws.org) Infor, the industry cloud company, today announced that the CAMPCO Ltd. (Central Arecanut & Cocoa Marketing and Processing Co-operative Limited), a leading processor of agri-based products like arecanut, cocoa, rubber and pepper, and a manufacturer of chocolate in India, has chosen Infor CloudSuite Food & Beverage to digitally transform the business and unlock its next phase of growth. At the same time, CAMPCO aims to create opportunities for the socio-economic welfare of the farming community by optimizing an end-to-end supply chain network and promoting sustainable operations. The project is expected to go live in April 2023. The agreement…

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B Swaminathan (cbedit@imaws.org) Cyberattacks are planned attacks on the internet; aimed at obtaining unauthorized access to private information of individuals or organizations. The internet has become a vital part of daily life due to its ease of information sharing, accessibility, messaging, and applications. The expanding number of connected devices and digital services pose continuous security challenges for businesses and individuals.  Cybersecurity is a concerning matter to individuals, small-scale businesses & large organizations as cyber threats and attacks are growing. Attackers are now using more sophisticated techniques to target systems. There are many different ways that cybercrime can impact the food…

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