Author: Swaminathan Balasubramanian

Hi, I’m Swaminathan Balasubramanian — an Editorial Consultant, Publisher, and Journalist with over 10 years of experience across B2B and B2C print and digital media. With a postgraduate degree in Electronic Media from Anna University and a background in Visual Communication, I’m passionate about storytelling, publishing, and media strategy. Currently, I’m exploring entrepreneurship through Indo Media Analysis Wording Services while continuing to contribute to the evolving media landscape.

KH News Desk In an era increasingly defined by convenience and often, a detachment from the origins of our food, Grain2Grind, a rapidly expanding health-based food products company in India, is challenging the status quo with an innovative and deeply impactful in-store campaign. Titled “The Atta is Free if You Sweat for Health,” this unique initiative is more than just a promotional offer; it’s a powerful statement designed to reconnect consumers with the effort and pride involved in cultivating good health. Launched recently at the brand’s flagship store in Freshpik, Powai, the campaign encourages shoppers to literally earn their food,…

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-KH News Desk The national food authority has released draft regulations related to drinking water (purified) sold through vending machines under the FSS Food Products Standards & Food Additives Regulations. The draft lays detailed requirements for the same including six physical parameters, 24 general parameters, 11 parameters related to toxic substances, three for radioactive residues, two for microbiological requirements and 18 for pesticide residues. According to the FSSAI, the draft would replace the regulations 2.10.9 (2) while drinking water (purified) means water, other than packaged drinking water and natural mineral water which is offered or sold through a water vending machine.…

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Indian fast bowler Mohammed Siraj has followed in the footsteps of fellow cricketers like Virat Kohli and Yuvraj Singh by entering the restaurant business. He has launched a high-end dining establishment called “Joharfa” in Hyderabad. The newly launched restaurant boasts an extensive menu that blends Mughlai, Persian, Arabian, and Chinese influences. According to Siraj, the venture is more than just a business move; it’s a tribute to the city that shaped his identity. “Joharfa is very close to my heart. Hyderabad gave me my identity, and this restaurant is my way of giving something back to a place where people…

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-KH News Desk Meron is redefining culinary excellence across both the professional and retail sectors with a comprehensive portfolio of ingredients and solutions. Whether you’re a chef in the fast-paced HoReCa industry or a passionate home baker, Meron equips you with the tools to create magic in the kitchen. Founded in 1982, Marine Hydrocolloids is India’s leading manufacturer and exporter of hydrocolloids, specializing in Agar Agar, Spreadable Agar Agar Wondergel, Carrageenan, Sodium Alginate, Agar Instant and Sealife-Gracilaria seaweed powder. Meron, a brand under Marine Hydrocolloids, offers a premium range of retail and HoReCa products that elevate culinary creations. Meron offers…

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