Author: Swaminathan Balasubramanian

THIS ARTICLE IS POWERED BY By Tanisha Saxena  In bustling urban centers and quaint neighborhoods, the coffee shop reigns supreme—a staple of morning routines, study sessions, and afternoon pick-me-ups. Customers file into these outlets, often shelling out Rs 100 to Rs 500 for a cup of coffee without batting an eye. Yet, when it comes to tea, even the most premium varieties seem locked into a lower price bracket, struggling to break past the psychological Rs 20 to Rs 100 ceiling. Why does tea, with its rich history and endless varieties, remain the underdog in the retail business? And what…

Nelvi Mathew | IMAWS (cbedit@imaws.org) Alappuzha,20th, August- The Kerala Hotel and Restaurant Association (KHRA) has been a strong pillar since 1962 starting off only with 12 members. Now it has grown tremendously into a vibrant and unanimous group of people without any discrimination of caste, religion, ethnicity or race. Representing a vast network of hotels and restaurants across Kerala, the association plays a crucial role in advocating for the interests of its members, preserving the region’s rich culinary traditions, and driving innovation within the industry. The KHRA is deeply committed to preserving and promoting the unique flavors of Kerala, ensuring…

-Nelvi Mathew | IMAWS (cbedit@imaws.org) Kerala, often dubbed ‘God’s Own Country’, is a prime destination for travelers seeking tranquility, culture, and natural beauty. The state’s hospitality industry is integral to its thriving tourism sector, with hotels and resorts playing a key role in delivering memorable experiences. At the heart of this vibrant industry is the K. Hotel General Managers’ Club (KHGMC), a professional body that unites the General Managers of leading hotels and resorts across the state.

WARM WELCOME TO The FOOD SECTOR

B Swaminathan (cbedit@imaws.org) Thillai Masala, had recently launched ‘Saaru’—an exquisite blend that brings the heart of South Indian culinary tradition right to the kitchen on the sidelines of the FoodPro 2024 event organized by CII in Chennai. Saaru by Thillai Masala is a premium, versatile spice blend designed to capture the essence of South Indian cuisine. Rooted in the region’s rich culinary traditions, Saaru offers a perfect balance of spices that add depth and authenticity to a variety of dishes. Key Features: Authentic Flavor: Saaru is crafted with a blend of carefully selected spices, including coriander, cumin, black pepper, and…

-Khwaish Jain (cbedit@imaws.org) The hotel and restaurant industry in South Gujarat is currently navigating a complex landscape shaped by various economic and social factors. A significant shift towards the stock market has diverted investments away from traditional businesses, such as textiles and diamonds, leading to challenges for the hospitality sector. The impact of the COVID-19 pandemic has further exacerbated these issues, prompting organizations like SHARA to step in with support for affected stakeholders. As the industry adapts to these changing dynamics, it faces the dual challenge of maintaining competitiveness while embracing sustainability and innovation to meet evolving consumer preferences. In…

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-Anubhav Dubey Success in the food and beverage industry is achieved only with the combination of Innovation, Quality, and an appropriate Marketing Mix. Here are key strategies to help your beverage brand thrive: – Embrace Innovation: Learning what makes you unique is critical in the affair of innovation. Truly, this can be done through the use of skills in technology, product differentiation, or change of business strategies. For instance, the use of subscriptions or D2C strategies may be something that will differentiate your brand. – Focus on Health and Wellness: The consumer’s perception has shifted with the focus on health,…

-CT News Desk (cbedit@imaws.org) Malaysian Indian Chefs Association’s Culinary Team had won slew of awards after getting participated in ‘Battle of The Chefs’ organized by the Penang based culinary association. The team had invested effort and time for this competition to achieve our mission for this Battle of the chef 2024. This Competition was lead by Chef Kuberan as Chef De Mission and advised by Chef Ramaesvaran and Chef Shanmugam Rajoo as a MICA Competition Advisors to achive our Mission. This Mission wouldn’t been possible without our great sponsors contribution. Our Culinary Team Chefs has won 2 Gold Medal 1…

-Vacany Advertisement India’s leading food manufacturing company The House of NS (NS Muthiah & Sons) is looking for a dynamic sales executive in their Coimbatore region. The cadidate needs to work on field and ensure the numbers are driven. Role: Direct Sales Executive Location:- Coimbatore ( Need Local Candidates) Salary :- Salary is not a constraint for the deserving candidates. Experience: Minimum 1 year of channel sales, Direct Sales, Distributor Sales, Primary sales, secondary sales, experience in FMCG. Key Responsibilities: Develop and execute strategies to achieve sales targets and expand the customer base. Actively seek out new sales opportunities through…