Author: Swaminathan Balasubramanian
Hi, I’m Swaminathan Balasubramanian — an Editorial Consultant, Publisher, and Journalist with over 10 years of experience across B2B and B2C print and digital media. With a postgraduate degree in Electronic Media from Anna University and a background in Visual Communication, I’m passionate about storytelling, publishing, and media strategy. Currently, I’m exploring entrepreneurship through Indo Media Analysis Wording Services while continuing to contribute to the evolving media landscape.
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-Avinash M K, Head, EV, Powerone Microsystems The hospitality industry has seen significant growth in recent years. Over the last decade, customer expectations have also changed. New technologies have become essential, and customers are more selective than ever. Amenities like gyms or health facilities, once offered exclusively by high-end hotels over the past 30 years, are now available in mid-range hotels as well. Today, strong, and reliable Wi-Fi is a basic requirement to ensure customer satisfaction. Additionally, sustainability and environmental care have become important to both travellers and business owners. Many in the hospitality industry have adopted renewable energy solutions,…
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THIS ARTICLE IS POWERED BY By Tanisha Saxena In bustling urban centers and quaint neighborhoods, the coffee shop reigns supreme—a staple of morning routines, study sessions, and afternoon pick-me-ups. Customers file into these outlets, often shelling out Rs 100 to Rs 500 for a cup of coffee without batting an eye. Yet, when it comes to tea, even the most premium varieties seem locked into a lower price bracket, struggling to break past the psychological Rs 20 to Rs 100 ceiling. Why does tea, with its rich history and endless varieties, remain the underdog in the retail business? And what…