Author: Swaminathan Balasubramanian
Hi, I’m Swaminathan Balasubramanian — an Editorial Consultant, Publisher, and Journalist with over 10 years of experience across B2B and B2C print and digital media. With a postgraduate degree in Electronic Media from Anna University and a background in Visual Communication, I’m passionate about storytelling, publishing, and media strategy. Currently, I’m exploring entrepreneurship through Indo Media Analysis Wording Services while continuing to contribute to the evolving media landscape.
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-Avinash M K, Head, EV, Powerone Microsystems The hospitality industry has seen significant growth in recent years. Over the last decade, customer expectations have also changed. New technologies have become essential, and customers are more selective than ever. Amenities like gyms or health facilities, once offered exclusively by high-end hotels over the past 30 years, are now available in mid-range hotels as well. Today, strong, and reliable Wi-Fi is a basic requirement to ensure customer satisfaction. Additionally, sustainability and environmental care have become important to both travellers and business owners. Many in the hospitality industry have adopted renewable energy solutions,…
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BEST WISHES TO JRA FROM
THIS ARTICLE IS POWERED BY By Tanisha Saxena In bustling urban centers and quaint neighborhoods, the coffee shop reigns supreme—a staple of morning routines, study sessions, and afternoon pick-me-ups. Customers file into these outlets, often shelling out Rs 100 to Rs 500 for a cup of coffee without batting an eye. Yet, when it comes to tea, even the most premium varieties seem locked into a lower price bracket, struggling to break past the psychological Rs 20 to Rs 100 ceiling. Why does tea, with its rich history and endless varieties, remain the underdog in the retail business? And what…
Nelvi Mathew | IMAWS (cbedit@imaws.org) Alappuzha,20th, August- The Kerala Hotel and Restaurant Association (KHRA) has been a strong pillar since 1962 starting off only with 12 members. Now it has grown tremendously into a vibrant and unanimous group of people without any discrimination of caste, religion, ethnicity or race. Representing a vast network of hotels and restaurants across Kerala, the association plays a crucial role in advocating for the interests of its members, preserving the region’s rich culinary traditions, and driving innovation within the industry. The KHRA is deeply committed to preserving and promoting the unique flavors of Kerala, ensuring…
-Nelvi Mathew | IMAWS (cbedit@imaws.org) Kerala, often dubbed ‘God’s Own Country’, is a prime destination for travelers seeking tranquility, culture, and natural beauty. The state’s hospitality industry is integral to its thriving tourism sector, with hotels and resorts playing a key role in delivering memorable experiences. At the heart of this vibrant industry is the K. Hotel General Managers’ Club (KHGMC), a professional body that unites the General Managers of leading hotels and resorts across the state.
WARM WELCOME TO The FOOD SECTOR
B Swaminathan (cbedit@imaws.org) Thillai Masala, had recently launched ‘Saaru’—an exquisite blend that brings the heart of South Indian culinary tradition right to the kitchen on the sidelines of the FoodPro 2024 event organized by CII in Chennai. Saaru by Thillai Masala is a premium, versatile spice blend designed to capture the essence of South Indian cuisine. Rooted in the region’s rich culinary traditions, Saaru offers a perfect balance of spices that add depth and authenticity to a variety of dishes. Key Features: Authentic Flavor: Saaru is crafted with a blend of carefully selected spices, including coriander, cumin, black pepper, and…