Author: Swaminathan Balasubramanian

Hi, I’m Swaminathan Balasubramanian — an Editorial Consultant, Publisher, and Journalist with over 10 years of experience across B2B and B2C print and digital media. With a postgraduate degree in Electronic Media from Anna University and a background in Visual Communication, I’m passionate about storytelling, publishing, and media strategy. Currently, I’m exploring entrepreneurship through Indo Media Analysis Wording Services while continuing to contribute to the evolving media landscape.

-Press Release National, March 18, 2024: Scuzo Ice ‘O’ Magic, a renowned name in the realm of frozen delights, is thrilled to announce its newest flavor: Thandai Gelato, just in time for the festive season of Holi. This special gelato is inspired by a traditional Indian drink called Thandai and is made with all the yummy ingredients that make Holi celebrations so special. Get ready to enjoy the flavors of Holi like never before with Thandai Gelato from Scuzo Ice ‘O’ Magic! Holi, the festival of colors and joy, is incomplete without the indulgence in traditional delicacies. Recognizing the significance of this…

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THIS ARTICLE IS POWERED BY The realm of ice cream is experiencing a transformative journey shaped by health-conscious trends. “Scooping into the Future: The Impact of Health-Conscious Trends on Ice Cream Innovation and Development” delves into the dynamic intersection of indulgence and well-being within the frozen dessert landscape. Traditionally associated with decadence, ice cream is undergoing a metamorphosis, adapting to the evolving preferences of health-conscious consumers. In recent years, there has been a discernible shift in dietary preferences, with consumers seeking frozen delights that not only satisfy their sweet cravings but also align with their health and wellness goals. This…

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-Tulasi (cbedit@imaws.org) Procuring workforce and bearing the maintenance cost of the establishment remains the major challenge for the hotel industry. Being a service-oriented industry associated with food and hospitality, which are the basic needs of any human being, there is a high demand for cleanliness and hygiene too. The workforce crisis is very intense in mid-size restaurants, mainly due to the financial constraints faced by the owners. A majority of the restaurants and hotels, except those catering to the needs of the elite and rich, face problem in hiring and retention of committed workforce, says L. Ashok Kumar, Member of…

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-Press Release In the dynamic world of furnishing, the true art lies in weaving together a tapestry of colours. At THAIFEX – HOREC Asia 2024, this artistry takes center stage, showcasing a vibrant palette that is set to redefine interior spaces in the hospitality, restaurant, and catering (HoReCa) sector. Embracing Sustainability and Minimalism In line with global trends, the 2024 furnishings you’ll see at THAIFEX – HOREC Asia emphasize sustainability and minimalism. The post-globalization era sees a resurgence of local, authentic designs, countering the homogenization of styles. Natural materials like wood, glass, and stone become the preferred choices, celebrated for…

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