Author: Swaminathan Balasubramanian
Hi, I’m Swaminathan Balasubramanian — an Editorial Consultant, Publisher, and Journalist with over 10 years of experience across B2B and B2C print and digital media. With a postgraduate degree in Electronic Media from Anna University and a background in Visual Communication, I’m passionate about storytelling, publishing, and media strategy. Currently, I’m exploring entrepreneurship through Indo Media Analysis Wording Services while continuing to contribute to the evolving media landscape.
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B Swaminathan | IMAWS Bansooriwala’s, founded in 2021 by Vikrantt Singh, is revolutionizing the Indian culinary scene with its innovative approach to traditional sweets and snacks, emphasizing authentic flavors and high-quality ingredients like pure desi ghee. With a diverse menu that includes a standout range of kaju sweets, the brand has quickly expanded to four outlets in the NCR, aiming to cater to the evolving tastes of modern consumers while preserving the rich heritage of Indian cuisine. Their commitment to quality and authenticity positions Bansooriwala’s as a future leader in India’s gourmet sweet and snack market. Vikrantt Singh, the Founder…
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-Press Release National, March 18, 2024: Scuzo Ice ‘O’ Magic, a renowned name in the realm of frozen delights, is thrilled to announce its newest flavor: Thandai Gelato, just in time for the festive season of Holi. This special gelato is inspired by a traditional Indian drink called Thandai and is made with all the yummy ingredients that make Holi celebrations so special. Get ready to enjoy the flavors of Holi like never before with Thandai Gelato from Scuzo Ice ‘O’ Magic! Holi, the festival of colors and joy, is incomplete without the indulgence in traditional delicacies. Recognizing the significance of this…
THIS ARTICLE IS POWERED BY The realm of ice cream is experiencing a transformative journey shaped by health-conscious trends. “Scooping into the Future: The Impact of Health-Conscious Trends on Ice Cream Innovation and Development” delves into the dynamic intersection of indulgence and well-being within the frozen dessert landscape. Traditionally associated with decadence, ice cream is undergoing a metamorphosis, adapting to the evolving preferences of health-conscious consumers. In recent years, there has been a discernible shift in dietary preferences, with consumers seeking frozen delights that not only satisfy their sweet cravings but also align with their health and wellness goals. This…
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-Tulasi (cbedit@imaws.org) Procuring workforce and bearing the maintenance cost of the establishment remains the major challenge for the hotel industry. Being a service-oriented industry associated with food and hospitality, which are the basic needs of any human being, there is a high demand for cleanliness and hygiene too. The workforce crisis is very intense in mid-size restaurants, mainly due to the financial constraints faced by the owners. A majority of the restaurants and hotels, except those catering to the needs of the elite and rich, face problem in hiring and retention of committed workforce, says L. Ashok Kumar, Member of…