-KH News Desk (cbdigital@imaws.org)
CLEAR, one of the fastest-growing water brands in India works towards efficient recycling of waste by collaborating with Recycle.GREEN.
CLEAR, one of the fastest growing water brands in India, on its 18th Anniversary pledges towards efficient recycling of waste, through all its channel partners. It has tied up with Recycle.GREEN to become a Zero Waste Brand. CLEAR has created a framework to collect all the plastics generated from manufacturing plants and used bottles for recycling.
In order to achieve its mission, they are sensitizing and training its employees, distributors, and sellers about the Zero Waste mission. It also encourages them by providing rewards and incentives for plastic recovery and recycling. Furthermore, to achieve this mission they offer discounts and incentives for customers on promoting a zero-waste culture. They also make greater connections with recyclers and waste collectors to achieve their goal. In addition to that they aim on making ESG a culture at CLEAR through training and awareness.
Nayan Shah, Founder & CEO of Clear Premium Water, affirmed, “As we forge ahead to make CLEAR, India’s Clear Choice we recognize the mounting concerns about plastic waste and the critical need for effective plastic waste management. Owing to this and our efforts to create a CLEAR DUNIYA, this partnership will help us take decisive actions to reduce plastic waste and repurpose recycled plastic for practical use. The tie-up with Recycle. Green is a clear step in this direction and just one of the several initiatives we are working on as a part of our ESG goals.”
As part of this partnership, Recycle.GREEN will engage with all of its channel partners to launch a pan-India campaign to minimize plastic waste, deeply integrate its framework into the system, and support CLEAR in achieving its plastic waste management objectives. The zero-discharge and environmentally friendly Surat manufacturing unit of CLEAR uses 35% less plastic than typical bottles. Mr.Shah added that this same technology will be implemented in the rest of their plants across India to further reduce plastic consumption by 1,800 – 2000 tonnes per year.
CLEAR aims to achieve net-zero carbon emission by 2030 through initiatives like tree plantation, using recycled paper and recycled furniture, using electric vehicles for logistics, renewable energy sources for manufacturing, and using renewable plant sources for packaging to reduce its carbon footprint. These activities will also assist minimize plastic pollution and boost its plastic-negative initiative. The entire process begins with CLEAR thinking, develops into a CLEAR action, and culminates in a CLEAR deed.
