-KH News Desk (editorial1@imaws.org)
Singapore: DaVinci Gourmet, a global leader in beverage solutions and a flagship brand of the Kerry Group, has taken center stage at FHA 2026 with the grand finale of its highly anticipated APAC Barista Craft Championship. Built around the campaign theme “Espresso Your Flavour,” the brand’s presence at the Singapore Expo (Hall 3) combines high-stakes competitive artistry with the launch of its latest “Craft Layering” beverage technologies.
The championship brought together national winners from across the Asia-Pacific region—including representatives from Australia, South Korea, Thailand, and Indonesia—to compete in a series of technical and creative challenges. Finalists were tasked with crafting signature beverages that balance sensory innovation with commercial scalability.
Strategic Highlights & Product Launches:
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The “Espresso Your Flavour” Concept: The campaign focuses on the synergy between high-quality espresso and DaVinci Gourmet’s curated range of syrups, sauces, and fruit mixes. The goal is to provide baristas with the tools to “color outside the lines” of traditional coffee menus.
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New Product Showcases:
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Botanical Syrups: A new line of floral and herb-infused syrups designed for cold-brew and sparkling coffee applications.
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High-Intensity Sauces: Re-engineered chocolate and caramel sauces with improved viscosity for intricate latte art and cold-foam layering.
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Barista Craft Championship: The competition was judged by a panel of industry veterans, evaluating contestants on technical skill, flavor complexity, and the “storytelling” behind their signature serves. The winner received a customized barista experience trip and a role as a DaVinci Gourmet Brand Ambassador for 2026-27.
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Live Innovation Lab: Visitors to the booth participated in hands-on “Flavor Mapping” sessions, learning how to use DaVinci’s Mixology Matrix to create balanced beverages that appeal to Gen Z’s preference for complex, multi-textured drinks.
Market Context: With the APAC coffee market projected to see double-digit growth through 2028, DaVinci Gourmet is positioning itself as a critical partner for both independent specialty cafes and large-scale regional chains. By focusing on “Barista-led innovation,” the brand aims to drive the premiumization of the beverage sector across Southeast Asia.
Official Commentary: A spokesperson for DaVinci Gourmet noted: “FHA 2026 is the perfect stage to celebrate the incredible talent within the APAC barista community. Our ‘Espresso Your Flavour’ theme is about more than just coffee; it’s about the art of the craft and the endless possibilities that emerge when you combine premium ingredients with professional passion.”
