-KH News Desk (editorial1@imaws.org)
The Italian Trade Agency (ITA) has established a dominant presence at Food & Hospitality Asia (FHA) 2026, showcasing over 100 authentic brands. This marks the largest European representation at this year’s event, reflecting a significant surge in regional demand for premium “Made in Italy” products. In 2025, Italy’s food and beverage exports to Singapore reached approximately €132 million (SGD 200 million), maintaining its position as a top-three European exporter.
A central feature of the exhibit is the Italian Taste Lab, a high-engagement culinary incubator. The lab serves to bring raw ingredients to life through a rigorous schedule of live cooking sessions led by a curated team of 8 local and international Italian chefs.
The Italian Taste Lab Highlights:
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Curated Leadership: The program is helmed by Chef David Marchiori, an Italian cuisine luminary and owner of Bacaro Restaurant Singapore. Marchiori will incorporate products from all seven featured partner brands into his daily demonstrations.
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Featured Artisanal Brands:
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Acetaia Giusti: Premium aged balsamic vinegars from Modena (est. 17th century).
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Casa Milo: Traditional Apulian dry pasta and artisanal snacks.
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Ghidetti: Authentic cheeses crafted from 100% fresh Italian milk.
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La Rustichella Truffles: Specialized truffle-based pâtés and oils.
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Madama Oliva: Renowned premium olives and Calabrian chili specialties.
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Molino Denti: Heritage flours tailored for artisanal pizza and pasta.
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Monini: Globally award-winning extra virgin olive oils.
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Specialized Chef Lineup: The demonstrations feature experts in varied fields, including Chef Antonio Brancato (ANTO Pizzeria, ranked No. 15 in Asia-Pacific) and Chef Simone Fraternali (Solo Ristorante), focusing on regional authenticity and fine-dining finesse.
UNESCO Recognition & Strategic Outlook Giorgio Calveri, Italian Trade Commissioner, noted that the timing of FHA 2026 is particularly significant following the December 2025 UNESCO recognition of Italian culinary tradition as an Intangible Cultural Heritage of Humanity. “We are proud to provide a platform for brands—many entering Singapore for the first time—to connect with industry partners and expand Italy’s footprint across Asia,” Calveri stated.
