Author: Khwaish Hingad
-KH News Desk (editorial1@imaws.org) Wow! Momo is turning a product claim into a content-led cultural conversation with the launch of its “World’s Crispiest Fries”, anchored in an influencer-driven validation campaign built around #EndOfDebate. At the centre of the launch is a simple but powerful insight: consumers love fries, but are consistently disappointed by how quickly they turn soggy. Instead of addressing this through traditional advertising, the brand has chosen to demonstrate its claim through real-world validation. At the core of the campaign was an immersive, large-scale tasting experience that brought together the credibility of influencers, food writers and everyday consumers across four…
-KH News Desk (editorial@imaws.org) Singapore: FHA-Food & Beverage 2026, the most influential trade event for the food and hospitality industry in Asia, has officially opened its doors at the Singapore Expo. Spanning a massive 85,000 square meters across eight halls, this year’s edition marks a historic milestone, hosting over 2,750 exhibitors from 50 countries and regions, alongside 70+ international group pavilions. The 2026 edition is anchored by the theme of “Future-Proofing the Industry,” focusing on three critical pillars: Sustainability, Technology, and Resilience. As the global food supply chain faces unprecedented volatility, FHA serves as the primary forum for decision-makers to…
-KH News Desk (editorial1@imaws.org) Singapore: DaVinci Gourmet, a global leader in beverage solutions and a flagship brand of the Kerry Group, has taken center stage at FHA 2026 with the grand finale of its highly anticipated APAC Barista Craft Championship. Built around the campaign theme “Espresso Your Flavour,” the brand’s presence at the Singapore Expo (Hall 3) combines high-stakes competitive artistry with the launch of its latest “Craft Layering” beverage technologies. The championship brought together national winners from across the Asia-Pacific region—including representatives from Australia, South Korea, Thailand, and Indonesia—to compete in a series of technical and creative challenges. Finalists…
-KH News Desk (editorial1@imaws.org) The Italian Trade Agency (ITA) has established a dominant presence at Food & Hospitality Asia (FHA) 2026, showcasing over 100 authentic brands. This marks the largest European representation at this year’s event, reflecting a significant surge in regional demand for premium “Made in Italy” products. In 2025, Italy’s food and beverage exports to Singapore reached approximately €132 million (SGD 200 million), maintaining its position as a top-three European exporter. A central feature of the exhibit is the Italian Taste Lab, a high-engagement culinary incubator. The lab serves to bring raw ingredients to life through a rigorous…
-KH News desk (editorial1@imaws.org) Welbilt, an Ali Group company and global leader in commercial foodservice equipment, has officially launched its extensive showcase at Food & Hospitality Asia (FHA) 2026. Taking place from April 21–24 at the Singapore Expo (Hall 1, Booth 1K3-01), the exhibit features a comprehensive “future-ready” kitchen ecosystem designed to streamline workflows from preparation to warewashing. The 2026 showcase is centered on solving the dual challenges of labor shortages and rising operational costs. By integrating AI-driven automation and space-saving designs, Welbilt aims to help operators maintain consistency and quality across diverse formats, from compact ghost kitchens to high-volume…
-KH News Desk (editorial1@imaws.org) At the opening of FHA 2026 (Food & Hospitality Asia) at the Singapore EXPO, AUNIX International has launched the ELVA Collection, a disruptive innovation in foodservice equipment. Billed as the world’s first “Total-Inclusive™” height-adaptable station, ELVA is designed to eliminate the physical barriers traditional buffet setups pose to guests with limited mobility, particularly wheelchair users and the elderly. The launch addresses a “hidden” exclusion in hospitality: the fixed-height buffet. By integrating sensor-activated motion control, the ELVA station allows guests to lower the service counter to an accessible height with a simple tap, empowering them to interact…
-KH News Desk The craft beverage landscape is witnessing a sophisticated evolution as the unexpected marriage of beer and chocolate moves from a niche experimental novelty to a mainstay of gourmet tasting menus. While the pairing of dark stouts and chocolate desserts is a classic, contemporary artisans are pushing boundaries by pairing crisp lagers, citrusy IPAs, and even sour ales with complex, single-origin cacao. The chemistry behind this pairing lies in the shared complexity of the two ingredients. Both beer and chocolate undergo fermentation and roasting, creating overlapping flavor profiles characterized by bitterness, acidity, and toasted notes. The Science of…
-KH News Desk (editorial1@imaws.org) Cravicious Foods Pvt. Ltd., a leading brand in frozen foods, has announced the launch of its new manufacturing facility with a production capacity of 125 metric tonnes, marking a significant step in the company’s expansion plans and its focus on strengthening supply capabilities. The brand intends to widen its footprint in HoReCa with this expansion of capacity. The new facility is aimed at supporting the brand’s growing demand across both B2C and B2B segments, while enabling it to expand its product portfolio and cater to a wider market. With increasing consumer preference for convenient, ready-to-cook and…
-KH News Desk (editorial1@imaws.org) Rebel Foods, the world’s largest cloud kitchen company, has reportedly shuttered its quick food delivery vertical, ‘Quickies’. This strategic move signals an exit from the ultra-fast delivery segment—which promised food arrival within 10 to 15 minutes—as the unicorn shifts its focus back to its core, high-margin legacy brands and “Food Courts” model. The “Quickies” vertical was initially launched to capitalize on the quick-commerce boom that has swept through the Indian market. However, industry sources suggest that the high operational costs, logistical complexities of maintaining food quality at hyper-speed, and the pressure to achieve unit profitability led…
-KH News Desk (editorial1@imaws.org) Eco Hotels and Resorts Limited, a pioneer in the carbon-neutral hospitality space, has announced a strategic partnership with My Travel Bazaar (MTB), a leading B2B travel tech platform. This collaboration is designed to create an integrated service model that combines sustainable stays with comprehensive travel logistics, offering a “one-stop shop” for travel agents and corporate clients. The move marks Eco Hotels’ transition from being a standalone hotel operator to becoming a part of a larger, tech-enabled travel ecosystem. By leveraging My Travel Bazaar’s extensive distribution network and digital infrastructure, Eco Hotels aims to reach a broader…